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Last revised: January 29, 2019
We gather two categories of information: (1) information provided by our members and owners of vehicles and properties when they complete an online form or enter information regarding themselves and/or their vehicle(s) or real property (2) information we collect by using technology when visitors use our website.
Personally Identifiable Information is any information that may be used to identify an individual, including, but not limited to, a first and last name, home or other physical address, an email address, phone number or other contact information. LUXnow collects Personally Identifiable Information from you only when you choose to make it available to us on the Service, and may include, without limitation, the city where you live, your zip code, your first and last name, your credit card number and card expiration date when you place an order for our services, your billing address, vehicle registration/titling information, your cell phone number, your email address, information regarding your vehicle and its history, banking information for renting a vehicle or real property or other services we offer, and any personally identifiable information you provide in your communications to prospective renters or owners, made through our Service. By providing us with your mobile phone number, you agree that we, or any of our marketing partners, may send information to your mobile phone via text message or email.
If you choose to post content to any of the interactive areas of our Service, such as discussion forums, comments fields and social media areas, the information you post can be seen, collected and used by anyone who has access to those areas. LUXnow is not responsible for any third-party use of such information.
We may offer sweepstakes or other promotions, or may share this information with third parties who may use this information to contact you regarding certain promotional offers or opportunities. To enter or to participate in the promotion, we will ask you to provide information about yourself (such as your name, phone number, address, date of birth, and email address). We will use this information to contact you if you win, and we may also use this information for marketing or other purposes. We may share this information with any co-sponsor of the contest, sweepstakes or other promotion; we will identify the co- sponsor in the contest rules and in any promotion or other marketing activity you are contacted about. We may also share this information with shipping or fulfillment companies or other third-party service providers that help administer our promotion or marketing effort. If you do not want us to collect the information requested in the contest or sweepstakes registration form or to provide it to co-sponsors, do not enter the contest or sweepstakes.
We may survey our users to measure their satisfaction with our Service and to help us learn more about our audience and how they interact with our Service. Third-party research firms may conduct these surveys on our behalf. We will not share, without your consent, any personally-identifying information you submit in response to a survey with any company other than the research firm conducting the survey. We will, however, take the information you provide and aggregate it on an anonymous basis with data collected from other survey participants. We may use and disclose that pool of anonymous information, without identifying you personally.
LUXnow also automatically receives and records information on our server logs from your browser, including your IP address, cookie information and the page you request. We may also receive Personally Identifiable Information about you from third parties, including, for example, information about your transactions, purchase history, credit history or relationships with various product and service providers, and your use of certain applications. For example, if you access our Service through a third-party connection or log-in, for example, through Facebook, by “following,” “liking,” adding the LUXnow application, linking your account to the LUXnow Service, etc., that third party may pass certain information about your use of its service to LUXnow. This information could include, but is not limited to, the user ID associated with your account, any information you have permitted the third party to share with us, and any information you have made public in connection with that service. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to LUXnow’s Service.
We also collect information about your interactions with the Service in a manner and format that does not identify you as an individual (“Non-Personally Identifiable Information”). We may collect, use, and disclose Non-Personally Identifiable Information as set forth below.
We may share Non-Personally Identifiable Information, including information obtained through tools such as cookies, log files, device identifiers, location data and clear gifs (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with our third-party business partners for the purposes described in the section above on “How Is Your Information Used.” We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated, anonymous data with our third party business partners.
We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your browser as part of a web page request, including the web pages you visit, your browser add-ons, your browser’s width and height, and other information that assists us in improving the Service. The third-party analytics services may aggregate the data they collect with data they collect from other websites to enhance their offering of analytical services, but will not use any information they collect for any directed marketing purposes.
When you visit the Service, we may (or we may authorize a trusted third party partner to) send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets LUXnow help you log in faster and enhance your navigation through the site. A cookie may also convey information to us about how you use the Service (e.g., the pages you view, the links you click and other actions you take on the Service), and allow us or our business partners to track your usage of the Service over time.
A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled.
Log file information is automatically reported by your browser each time you access a web page. When you use our Service, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information.
When you use the Service, we may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of our users anonymously. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the Service.
When you access the Service by or through a mobile device (including but not limited to smart-phones, iPads or tablets), we may access, collect, monitor and/or remotely store one or more “device identifiers,” such as a unique device identifier (“UDID”). Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by LUXnow. A device identifier may convey information to us about how you browse and use the Service. The device identifier information that we collect does not itself collect or transmit any Personally Identifiable Information to us, however, a device identifier may be used in conjunction with other information in a manner that may constitute Personally Identifiable Information. A device identifier may remain persistently on your device, to help you log in faster and enhance your navigation through the Service. Some features of the Service may not function properly if use or availability of device identifiers is impaired or disabled.
When you utilize the Service by or through a mobile device, we may access, collect, monitor and/or remotely store “location data,” which may include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device. We may also use various technologies to determine location, such as sensor data from your device that may, for example, provide information on nearby Wi-Fi access points and cell towers. Location data may convey to us information about how you browse and use the Service. The location data that we collect does not itself contain or transmit any Personally Identifiable Information to us, however, location data may be used in conjunction with other information in a manner that may constitute Personally Identifiable Information.
To learn more about cookies, clear gifs/web beacons and related technologies, you may wish to visit the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org.
Personally Identifiable Information collected by LUXnow is used to provide you with the LUXnow Service. We collect your email address if you create an account through email. Or, you may login through Facebook, Twitter or Google, and we will send notifications to one or more of these accounts, as designated by you, while using our Service. We collect your first and last name and your phone number to provide you quality customer service. Your credit card information is collected when you place an order with LUXnow for certain services we offer and your billing address is collected to fulfill these orders. We may use your Personally Identifiable Information to provide you with product information, support the services offered on the Service and to notify you of technical updates, changes in policy or other customer services. We may contract with one or more third party agents to provide the LUXnow Service. These third parties may include credit card processing companies, finance companies, credit reporting companies, insurance companies, website designers, website hosting companies and others who assist in providing the information, systems or materials available through the LUXnow Service. Selected parts of your Personally Identifiable Information may be shared with these third party agents in order to provide you with the LUXnow Service. We also use your Personally Identifiable Information to send you Service-related emails (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices). You may not opt out of Service-related e-mails.
We will retain your Personally Identifiable Information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at info@LUXnow.com. We will retain and use your Personally Identifiable Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We will use your email address to send you notifications while using our Service. You may opt out of these notifications at any time by sending an email to info@LUXnow.com. We will send you strictly Service-related announcements on rare occasions when we deem it is necessary to do so. For instance, if our Service is temporarily suspended for maintenance, we may send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account. You can manage your account and make modifications to any preferences applicable to providing the LUXnow Service by updating your user information on the application. You can also modify, amend or delete any account information you provide to the Service.
You may, of course, decline to submit any Personally Identifiable Information through the Service, in which case LUXnow may not be able to provide certain services to you.
LUXnow does not respond to Do Not Track signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of Personally Identifiable Information about an individual consumer’s online activities over time and across third-party Web sites or online services. As described in the following paragraph, you may disable cookies on your browser to prevent LUXnow or its business partners from tracking your browser’s activities in relation to the Service, and for use in targeted online advertising.
The only way to completely “opt out” of the collection of any information through cookies or other technology is to actively manage the settings on your browser. Please refer to your browser’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. (To learn more about cookies, clear gifs/web beacons and related technologies, you may wish to visit the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org.)
Note that disabling cookies on your browser prevents LUXnow or its business partners from tracking your browser’s activities in relation to the Service, and for use in targeted online advertising. However, doing so may disable many of the features available through the Service.
As noted above, we may share Non-Personally- Identifiable Information with our trusted third-party business partners to deliver online advertisements to your browser or mobile device through the Service, and/or to third- party websites and services. If you would like more details about this practice and your choices about how to opt out of the collection and use of your information by these companies for online advertising purposes, visit http://www.google.com/privacy_ads.html for Google or click here for other advertising companies.
LUXnow takes commercially reasonable steps to ensure information we collect through the Service is stored in a secure manner. We use commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of all information collected. LUXnow protects the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts the information you input. We also protect against credit card fraud by only showing the last five digits of a customer’s credit card to confirm orders and when updating credit card information. All credit card information is stored in an encrypted database and we limit access to this database only to employees that need to assist in credit card orders, transactions or issues. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Notwithstanding the foregoing measures, LUXnow cannot ensure or warrant the security of any information you transmit to LUXnow or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed. Any information you include in an actual vehicle listing is publicly available on the website and viewable by anyone with Internet access.
In the event that any information under our control is compromised as a result of a breach of security, LUXnow will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.
This Site is not intended for or directed to persons under the age of 18. Any person who provides their information to LUXnow through the Account login page for new customers or any other part of the LUXnow Service represents to LUXnow that he/she is 18 years of age or older.
We may post customer testimonials/comments/reviews on our web site which may contain Personally Identifiable Information. We do obtain the customer’s consent via email prior to posting the testimonial.
Third-party providers involved in the operation of the Service (including, but not limited to, vendors of products and services and providers of, tools, and applications) featured on or linked to by the Service may also collect information about you. Their collection and use of this information will be subject to their privacy policies.
If you click on a link to a third party site, [including on an advertisement], you will leave the LUXnow site you are visiting and go to the site you selected. Because we cannot control the activities of third parties, we cannot accept responsibility for any use of your Personally Identifiable Information by such third parties, and we cannot guarantee that they will adhere to the same privacy practices as LUXnow. We encourage you to review the privacy statements of any other service provider from whom you request services before providing any Personally Identifiable Information.
We take our commitment to protection of your privacy, as set out in this Policy, seriously. Nevertheless, NOTHING IN THIS PRIVACY AND SECURITY POLICY IS INTENDED TO CREATE OR PROVIDE ANY RIGHT OF ACTION FOR VIOLATION.
Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal information we share with third parties or corporate affiliates for those third parties or corporate affiliates’ direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: LUXnow LLC, 1031 5th Street, Miami Beach, FL 33139. In your request, please specify that you want a “Your California Privacy Rights Notice”. Please allow at least 30 days for a response.
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